Sponsoring Partners

Following are a few of the amazing opportunities that Sponsoring Partners have at our annual meeting:

  • Partners are involved in all functions with our members; breakfast, lunch, breaks, receptions and meeting sessions.
  • Each Partner is personally introduced to our entire membership. Founding, Diamond and Gold Level Sponsors have special podium time in front of the membership
  • Your tabletop display will be along the perimeter of the general session meeting room.

Bete Johnson

CareCredit – Vice President of Business Development

Bete Johnson, a 20 year sales, marketing and practice management veteran is currently, Vice President of Sales for CareCredit. She has been a core part of the CareCredit team for over 14 years and was recognized as one of the Top Twenty Five Women in Dentistry. Through her engagement with dental professionals including consultants, associations, practices, and dental suppliers Bete provides the opportunity to network and create new relationships that benefit the dental profession.

Sameer Bhasin

CareCredit – Vice President, Strategic Alliances

Sameer Bhasin, VP of Alliance at CareCredit, is dedicated to working with dentistry’s key opinion leaders and leading educators. One of Sameer’s key initiatives is to gather the latest insights, ideas and practical tools presented at dental meetings and conventions. To help increase recommended patient care, Sameer shares these best practices with CareCredit’s community of more than 110,000 enrolled dental providers.  Prior to his current role, Sameer acquired more than a decade of front-line business practice experience in his position as Practice Development Manager and subsequently as Regional Sales Manager. Sameer earned his MBA from the University of the Incarnate Word, San Antonio, Texas, where he currently resides with his wife of 19 years.

Diamond Sponsors

James Anderson

eAssist Dental Solutions – CEO

James V. Anderson, DMD, a practicing dentist in Syracuse, Utah, has built 9 dental practices in the last decade, is also the CEO/Founder of eAssist Dental Solutions, the largest, national dental billing company in the U.S. “I was an entrepreneur before I became a dentist and know that without good business skills and support systems, practices suffer. My mission is helping other dentists realize their full practice potential by combining dental clinical skills with excellent business skills to create the profitable and enjoyable dental practice career.

Sandy Odle

eAssist Dental Solutions – Co-Founder

Sandy Odle is the Co-Founder of eAssist Dental Solutions. Sandy is a social entrepreneur who believes that business is about connecting with people to create unique solutions to meet customer needs. She is relentless in her pursuit to deliver a meaningful and personalized experience with every client interaction. As co-founder and CXO of eAssist Dental Solutions, she has been instrumental in developing business and marketing strategies that drove record growth and recognition on the Inc.500 and Utah Top 100 companies. She attributes much of her success to the lessons learned in her early career as a ballet dancer. This discipline shaped her precision to detail and tireless work ethic.

Marcie Nguyen

eAssist Dental Solutions – Kaizen Coach and Coordinator  

 Marcie is an eAssist Kaizen Coach and Coordinator of the Ambassador Program which she designed to enhance personal relationships with our offices and consultants. She is dedicated to bringing compassionate communication to her teams through her leadership role in eAssist. Marcie believes that communication is the key to problem solving and to forming strong bonds with those we work with. Her first job was emptying the trash in her orthodontist’s office which laid a foundation for her interest in Dental Hygiene. In her previous life, Marcie was married to a Dentist for over 15 years where she managed a successful practice that was built on creating lasting relationships by treating patients like family. She brings her experience from janitor to practice owner -and all things in between.

Gold Sponsors

Amber Day

Solutionreach – Business Development Executive

Amber is a business development executive at Solutionreach where her primary focus is to develop and retain strong relationships with the key opinion leaders in the industry and collaborate with potential business partnerships to help grow the Solutionreach service. Amber is a registered dental hygienist with over a decade in the dental industry and has helped dental practices grow to reach their revenue targets resulting in growth and expansion. Amber helps dental practices and consultants with the solutions to drive a better patient experience, streamline communications and improve daily workflow. She is a huge fitness enthusiast from New Mexico and loves to do anything in the gym or outdoors.

Alex Nudel

Revenuewell – Founder

Alex Nudel, founder at RevenueWell, has more than 20 years of experience as a recognized dental industry speaker, practice growth specialist, successful practice owner, and digital entrepreneur. As a dental practice owner, he realized the need for an easy way to handle the routine communications associated with attracting new patients, increasing production, and creating a WOW! experience for his patients.

Rick Willeford

DentaMetrix – MBA, CPA/CFP

Raymond F. “Rick” Willeford, MBA, CPA, CFP was one of the first Dental CPAs 40 years ago. But he is also a Georgia Tech engineer and the developer of DentaMetrix—a professional strength data extraction and dashboard program. His passion is to encourage both consultants and their clients to develop successful, profitable practices. The combination of his knowledge of cutting edge technologies, his deep business experience and his understanding of the practice management side of dentistry give him a unique position to plug profit leaks in a practice.

Cindy Sipe

Henry Schein Practice Solutions – Dentrix Profitability Coach

Bachelor of Science degree in Speech Education. Managed a multi-million-dollar Periodontal practice for 6 years. Managed a large, multi-location, General Practice for over 5 years. Certified Dentrix, Easy Dental and Enterprise Trainer since 1999. Certified eService Coach -2013. Profitability Coach since 2013. Based in Columbus, Ohio. Expert in consulting offices toward profitability and helping them turn their software fears into confidence and frustrations into “know how.” Loves spending time with her husband of over 35 years and our 3 children and their spouses, along with 8 grandchildren.

Dustin Bybee

Weave – Vice President, Business Development and Marketing

Dustin Bybee is the VP of Business Development and Marketing for Weave with a passion for business growth and a love for winning! His formal education is in Business Marketing and Human Performance. For the past 15 years, he has had great success in sales, marketing and business development, specializing in dental marketing. Prior to the dental market, Dustin owned a consulting business where he specialized in helping young companies grow and scale quickly. His business and communication skills serve him well in working in a variety of industries. Dustin is a father of four children. Both he and his wife competed for Brigham Young University in Track and Field as well as Cross-Country. Their favorite past times are spent running and spending time in the mountains with their family! Dustin currently resides in Silicon Slopes, Utah.

Mike Buckner

Weave – Business Development Executive

Mike Buckner has been working in the Dental Technology Field for 7 years. He was a Business Development Executive for Solutionreach for several years where he oversaw the strategic relationships and partnerships for the Dental market. After that, he spent some time as a Director of Business Development for Dental Intel where he spoke at various study clubs and major meetings teaching the importance of, and explaining how to understand certain Key Performance Indicators within a dental practice. He is currently a Business Development Executive for Weave. He continues to speak at various dental meetings, teaching about the latest technology to improve overall Practice Management. He just doubled his family size in December with the addition of twin boys that keep him on his toes.

Daniel Easty

Patterson Dental – National Fuse Technology Advisor

Daniel Easty has been with Patterson Dental for the past 13 years working in sales and training in the North & South-Central Regions. He has trained hundreds of offices how to become paperless and teaches the best ways to implement technology into individual & group practices. He is currently the national Fuse Technology Advisor with Patterson Dental.

Mary Horvath

Patterson Dental – National Corporate Technology Advisor III

Mary’s background includes over 40 years spent in the dental industry. She has a Clinical, Administrative and Consulting background, in which she has been actively involved with Insurance, Clinical and Dental Management Seminars. Over the last 19 years she has worked with Patterson Dental in positions such as Regional Training Advisor, Regional Technology Manager, and presently as the National Corporate Technology Advisor, overseeing all regions with Eaglesoft and digital products. Mary has been very active as a Practice Masters’ Seminar presenter for over 17 years. She resides in North Carolina and has two grown daughters living just 2 towns from her. Her lifetime joys are her 3 grandchildren, Brayden, Kendall and Kinley, all living in North Carolina.

Misty Clark

Align Technology, Inc. – Director of Marketing, GP Channel, for Invisalign

Misty Clark is the Director of Marketing, Invisalign – GP Channel at Align Technology, Inc. She leads the development and execution of marketing strategy as well as business management activity within the General Practitioner dental segments for Invisalign clear aligners. Misty has been in the dental industry for nearly 20 years. She was previously with Jameson Management as the Chief Marketing Officer and before that owned her own dental marketing firm, Dental ImageWorks, out of Dallas, TX.

Lisa Barry

Align Technology, Inc. – Director of Marketing, iTero

Lisa Barry is the iTero Director of Marketing for North America at Align Technology, Inc. She leads the development and execution of marketing strategy as well as business management activity within the Orthodontic and General Practitioner dental segments for the iTero Element intraoral scanner. Lisa has more than 20 years of marketing and sales management experience, mainly in the healthcare industry … pharmaceuticals, life sciences, and dental/medical device, with a brief period in the nuclear power industry.

Grace Rizza

Identity Dental Marketing – Founder & CEO 

Grace Rizza, founder of Identity Dental Marketing, has a mission to improve the business of ethical dentists nationwide. Identity Dental Marketing provides a wide range of expert services including branding, comprehensive internet marketing campaigns, custom designer websites, strategic social media, and much more. Grace and her team have helped grow over 500 practices through powerful branding and the latest in digital strategies.

Silver Sponsors

Rusty Curtis

DentalCMO – President

Rusty is the founder and president of DentalCMO. He has a depth and breadth of experience in the advertising / marketing world and uses his skill set to identify what is working in the market, then “translates” it for the dental industry.

Matt Ackerman

Carestream Dental – Senior Product Line Manager

Matt Ackerman is the senior product line manager for Carestream Dental’s CS WinOMS practice management software, creating smarter software for oral health professionals. During his career, he has developed efficiencies in software design, delivery and support. For nearly 20 years, Ackerman has worked directly with general dentists, periodontists, endodontists and oral surgeons in their offices to improve patient experience, office workflow and ultimately practice profitability. In his current position, he demonstrates that working closely with customers to understand their problems and keeping them close during the software development process can create better solutions that meet the needs of more customers. Ackerman also works with corporate partners to develop valuable synergies to address the problems that exist in a dental practice. He was responsible for establishing the Carestream Dental beta-test program and, in 2008 as the director of quality assurance, he expanded his focus to support quality systems across each Carestream Dental software product. Ackerman is a volunteer on the American Dental Association’s Standards Committee on Dental Informatics (SCDI), helping to guide the decisions made about computerized data and how information is used to improve oral health outcomes.

Clay Shubin

Dental Intelligence – Executive Vice President

As a founding team member of Dental Intelligence, Clay is known for helping Coaching and other Industry Partners (1) GROW their business by engaging more New Clients, (2) EXTEND their Coaching Capacity and length of client relationships, (3) further STRENGTHEN their Coaching Impact through daily team empowerment and accountability, and (4) receive more RECOGNITION for their Coaching Efforts as clients can more clearly see their progress and performance improvements over time. Clay’s SaaS and Cloud leadership span 15 years, from driving programs at Oracle to playing a key role in the successful IPO of Nuance (NASDAQ: NUAN) and driving growth in a number of up and coming technology companies. Clay and his family reside in Utah where he can be found wake surfing, snow skiing, cycling, or coaching the local high school mountain bike team.

Jason Taylor

Dental Intelligence – Director of Education & Speaker Support

Jason Taylor (JT) is the Director of Education & Speaker Support for Dental Intelligence, the world’s leading business intelligence software for dentists. JT’s enthusiasm and authenticity are infectious as he develops and maintains relationships with KOLs, speakers, and industry partners. JT spent over 20 years in finance, growing the wealth of his business and individual clientele at top broker dealers like Morgan Stanley and Wells Fargo. He brings the same analytical and measurable approach to the dental industry where he educates practices and professionals on the use of data, metrics, and key performance indicators that drive incredible, sustainable growth. JT lives in Utah with his wife and 3 children. He loves golf, writing and playing music, and most of all—spending time with his family.

Vaughn Peterson

Cambeo – CEO

Vaughn has dedicated over 30 years as a Management Consultant, HR Executive, and Founder and CEO of Cambeo, to create environments that are enjoyable, productive, and powerfully leverage the potential of individuals and teams. Cambeo is a software company focused on increasing team engagement, productivity and profitability. Cambeo improves the quality of work life experience by eradicating mediocrity and unleashing the power of people. Consultants love how Cambeo Dental transforms the value they bring to clients. 


Kat Wall

Florida Probe Corporation –  National Sales Manager


Kat Wall is the National Sales Manager for Florida Probe Corporation and has over 20 years of experience in sales. She has traveled extensively for the company over the last several years, representing them at tradeshows, events, and dental meetings. She also educates dental hygienists, dentists, office managers, and dental assistants about the Florida Probe system, the Dolphin system, and VoiceWorks through her informative and dynamic product demonstrations.


Diane Sharp

Florida Probe Corporation – Clinical Product Specialist


Diane Sharp, RDH, is the Clinical Product Specialist for Florida Probe Corporation and has over 30 years of experience in dentistry, including clinical hygiene, periodontal and laser consulting, sales, and training. In addition to her accomplished clinical background, she brings an innovative approach to periodontal exam scripting, tracking periodontal case acceptance growth and demonstrating both VoiceWorks (including the custom laser package) and the Florida Probe system at tradeshows, events, and meetings.


Brad James

Kleer – Director of Partner Development



Brad leads the development and operations for Kleer’s partner channel. As one of the first several employees at Kleer, he started off as a Sales Development Representative and quickly grew into his current role. In his leisure time, Brad enjoys being active, attending concerts, and cheering for the Eagles, Phillies and Sixers.


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